Admittedly, science can seem mysterious. Scientists speak in cryptic abbreviations and write in even more obscure language. However, there has never been a more crucial time to educate the public about scientific research.
With issues such as climate control, environmental preservation, renewable energy sources, and healthcare at hand, nonscientists—politicians and their public constituents alike—need to know and understand the scientific research that goes into policy-making decisions. It therefore becomes essential that scientists communicate their findings with the public—a practice which has been traditionally neglected.
A number of individuals have already called attention to this area of neglect. James Wetmore, an Assistant Professor at the School of Human Evolution and Social Change, AZ State University, recently wrote an editorial for Science entitled ”Scientists: Listen Up!”. In his editorial, Wetmore emphasizes the importance of scientists’ practicing two-way communication with their audience. By doing this, scientists in turn learn how their work is understood and applied, as well as how to become better communicators.
Another article, “Video in Science,” written by Matias Pasquali, argues in favor of using new technologies (i.e. video) to communicate science. While Pasquali recommends using videos to supplement protocols, others have found his idea applicable to public audiences. For instance, graphic artist/animator Peter Sinclair has created the YouTube series “Climate Denial Crock of the Week” in order to illustrate how human decisions about energy impact global climate change. Similarly, noted politician Al Gore filmed the documentary An Inconvenient Truth to educate the public about global warming, as well.
Video is an obvious and easy way to reach the public—it can make science visible and therefore more concrete (or at least less abstract than, say, a journal article entitled “A Pacific Interdecadal Climate Oscillation with Impacts on Salmon Production”). Moreover, video can make science potentially more entertaining. And the public likes nothing more than to be entertained.
This suggests that authors such as Greg Craven—who, as a high school science teacher (and not a research scientist at all), wrote the book What’s the Worst That Could Happen?: A Rational Response to the Climate Change Debate—may be some of the best people to convey scientists’ findings to the public. Alternatively, author Randy Olsen offers communication advice to scientists in his recently released book Don’t Be Such a Scientist.
The bottom line is: it’s not what you say, it’s how you say it. And science needs to be said much more simply, no matter who you are.




Humans come into contact with 60,000 types of bacteria every day. In fact, the human skin alone is colonized by ~1,000 species of bacteria, and the human digestive tract contains trillions of bacteria. Therefore, it is safe to say that we certainly couldn’t live without bacteria. However—as is evidenced by all of the antibiotics we have developed—not all bacteria promote human health.
Usually, we use vaccines to ward off potential diseases or infections like polio or HPV—something caused by a virus or bacteria. Our body uses white blood cells to identify these foreign invaders and then destroy them. Vaccines introduce our white blood cells to these microorganisms so that they can learn how to fight the diseases without our actually having to get sick. Cancer, however, is not a “foreign invader;” tumors are just collections of our own native cells that won’t stop dividing. Therefore, our white blood cells do not differentiate between cancerous cells and healthy ones.
As you butter up your corn-on-the-cob on Labor Day, consider this: no matter how many ears you—or any of the other 300 million American picnickers—eat, you will still consume less than 1% of the corn produced in the United States this year. Which means if we’re not eating it as a side dish, it’s being used for a lot of other things. Unfortunately, these things are not improving human health—or the environment.